“Starting something new is never easy but this has been a very memorable experience for our family. We love the words of Christ in John 14:27: “Peace I leave with you, my peace I give unto you…Let not your heart be troubled, neither let it be afraid.”
When Jared was laid off from his job in 2019, we were grateful that the fear and uncertainty that would normally accompany such a transition was replaced by divine peace. We felt like everything would be all right even though we weren’t sure what it would look like. Shortly after, we ignored all the rational reasons to avoid starting a new risky venture and we simply dove into starting a cookie business. We felt peaceful that this would be good for our family. We wanted to create a place that would make everything from scratch and use only the highest quality ingredients. We wanted it to taste “homemade” in the best sense.
Our kitchen became a never-ending procession of new cookies. We enlisted the help of friends and neighbors to help us compare different iterations of cookies to help us improve the recipes. For instance, in creating our Texas Ranger cookie, we experimented with nearly a dozen different mix-ins before settling on the optimal mix of 3 types of chocolate chips, oats, coconut, pecans and toffee bits for a truly unique cookie. Taste testing with neighbors was always an important and fun part of the process.
We really value family time and perhaps the best part of starting this new business is the extra family time that resulted. Creating this shop together has given our family a common goal to work on together. One son created an iOS app while another designed the website. Yet another son helped us refine recipes and have helped out at the shop. We now have a wonderful team who also works in the shop day in and day out. We strive to create a friendly and relaxed environment so that our customers know we are grateful for their support and hopefully feel the friendliness. We have really appreciated all the enthusiasm we have received from our customers.
Starting something new is never easy but this has been a very memorable experience for our family. We love the words of Christ in John 14:27: “Peace I leave with you, my peace I give unto you…Let not your heart be troubled, neither let it be afraid.”
Jared & Anne Marie Sorenson, owners of Texas Cookie Shop, San Antonio, Texas